Blog
2026-10-26
How to Calculate Your Freelance Hourly Rate (Step by Step)
A practical method to work out the minimum hourly rate you need as a freelancer, including taxes, expenses, time off and non-billable hours, with a worked example.
2026-10-25
What Is a Good LTV to CAC Ratio? How to Calculate and Improve It
What the LTV to CAC ratio means for a SaaS or subscription business, how to calculate it correctly, why 3:1 is the usual benchmark, and what to do when your ratio is too low or too high.
2026-10-24
Profit Margin vs Markup: The Difference and How to Price Correctly
Margin and markup describe the same profit in two different ways. Learn the formulas, how to convert between them, and how to set a price that hits your target margin.